Inovation, Technology and Marketing in Alcanena
On May 2nd, CTIC welcomed Década, a digital marketing agency, for a session dedicated to innovation, technology, and marketing, held at the invitation of Startup Leiria.
During the session, the Director of Technology and Artificial Intelligence, Átila Maia, presented an approach focused on balancing Artificial Intelligence with the human element in business.
The presentation highlighted the importance of distinguishing between processes that can be automated and those that should retain a human dimension, in the context of efficiency, relationships, and brand positioning.
